I tried out Sephora Virtual Artist today and had so much fun with it! The app lets you swipe through thousands of lip colors from tons of different brands, such as Bobbi Brown, Smashbox and Urban Decay, and you can actually see how they look on you! It's pretty amazing. It also uses color matching technology to recommend various lip colors that it thinks would look good on your skin tone. Finally a solution to the problem of wondering whether or not that new color you're ordering will look good in person! Now you can try on colors virtually and get a beautiful match right from your phone or desktop.
Check it out here!